A thought starter for Innocent, exploring opportunities within the breakfast market.
Well, it’s supposed to be the most important meal of the day.
But people’s needs are changing, and these new needs are taking breakfast into new directions. The trend of breakfast leading into the fast food sector is not as prevalent, and brands are venturing into new formats and reverting back to the healthy...
Above is a 2-day project showcasing the creative process from research, trend-hunting, opportunities finding, ideas through to initial development.