With 8 years of experience, working within 3 of Londons leading innovation consultancies, I have had the opportunity to work on groundbreaking and exciting innovation projects with global brands.
The adrenaline, fast pace, rigorous research, rapid idea generation and wild workshops keep me on my toes and allow me to be at forefront of new trends.
I work mainly as a creative lead on projects, using my experience and creativity to help push new brands, products and services to their fullest potential.
I believe innovation can only be truly successful when it solves the need of both the consumer and business. It’s this kind of innovation that proves sustainably successful in a highly competitive world where brands and businesses need to be fearless to survive and thrive.
Some of my highlights include visiting Hong Kong to explore innovation opportunities within the beer category, re-imagining the future of home-care products and creating new innovations for my favourite British chocolate brand.