‘Onken Light & Fruity is a new range with 0% fat and 0% added sugar we created, tested, named and produced initial designs while working with the Dragon Rouge team'
Myself and the Dragon Rouge Innovation team worked with the plain Onken yogurts to help differentiate the range.
Through a series of focus groups we created an architecture that highlighted key benefits.
I was able to translate that into design through use of icons and colours.
It is great to now see the work we did out on the shelves!