Co-writing and presenting a seminar on the topic of premiumisation, and how to successfully develop a premium offering for mainstream brands
The six second at shelf window falls to three. Browsing goes virtual. And choice overload kicks in. We believe that only intelligent design can break through browsing inertia. Despite marketers’ exhaustive research, 20% of innovations still account for 80% of new product sales.
Too many brand launches suffer from ‘failure to realise’: design falls short, is diluted in the development chain, or loses its spark at the heart of a big idea. In this session, we’ll set out our key principles, illustrated with no-nonsense rules, on how to design for innovation success.
What we covered: