I build brands:
the kind people love
retailers want
and competitors fear.

Global brands. Ambitious startups. Agencies who need a creative rocket under a brief.
I'm the person you call when strategy needs to become something real. I work with a small roster at any one time. Chosen carefully. Worked on obsessively.
I've shaped innovation for Coca-Cola, KFC, Unilever and beyond. I've built brands that beat legacy giants to No.1. I know what big-brand rigour looks like and I know what founder instinct feels like. I do this because I genuinely love it. That probably shows.
Most of my best work lives under NDA's, but here's a small window into what that actually looks like.

Available for the Right Brief
Available for the Right Brief
Available for the Right Brief
Available for the Right Brief
I've worked with Sarah for over 10 years now. What stands out as not being your traditional agency, she lives up to her promise, working with pace & flexibility around your needs and with work which is nothing short of excellence.

Alessandra Tassinario
Global Front-end Innovation Lead, Jacob-Douwe Egberts

Sarah always knows how to design so consumers engage immediately. she works ten times faster and with results that will out do anyone else in her field, quickly bringing to life ideas we haven’t been able to yet develop ourselves. To top it all off, she’s an incredibly lovely individual, so if you need quick ideas that look like they have taken months to develop and create, sarah is your gal!

Kirsten Collis
Dove Senior Brand Manager

Sarah is a delight to work with, she has been a valuable member of our innovation workshops, bringing our ideas into life with impressive drawing skills. Her FMCG knowledge means she understands what’s important to the shopper. Sarah has quickly adapted to our brand guidelines, reacting to brief with very little rework required. Indeed, the quality of concepts got highly praised by our research agency. Strongly recommend for workshop and concept work, we wouldn’t want to work with anyone else.

Elsa Deshiere
rand Manager at Campari

I have worked with Sarah multiple times and she is always a great value for innovation teams . She has the amazing ability to convey innovative ideas into design concepts ....that make the original ideas even better ! She is relentlessly looking into how to express innovation in a way that excite & intrigue consumers , and her designs are always beautiful . She is also very collaborative and fast and is a great contribution to multifunctional teams innovation sprints/ or consumer labs iterative co- creations . She is a delight to work with.

Laurence Fischer
Vice President Marketing






















