We launched on Amazon first. The fastest way to test a product, get real reviews in real hands, and understand what people actually thought when they got it home and put it in the machine. The feedback was immediate and it was good. People loved the scent. They loved how compact it was. They loved that it worked. We collected hundreds of reviews, listened to every single one, and used them to make the brand better before we went direct. The D2C relaunch in 2023 was a different beast entirely. We built the website ourselves. Set up the email marketing systems. Figured out subscriptions, retention, the whole customer journey from the moment someone landed on the page to the moment they became a regular. We brought in a marketing hire to grow our online subscriber base and push Laundream into new audiences. Every decision came from data, from consumer feedback, from genuinely understanding what our customer wanted and giving it to them better than anyone else. The thing nobody tells you about building a brand from scratch is that design is everything. Not just the packaging, but the entire feeling of the brand across every single touchpoint. Get that right and people trust you before they've even tried the product.