Frequently Asked Questions

Everything people ask me about brand innovation, creative direction and building brands that win. Fair warning though: every client brings a different creative challenge, so none of this is one size fits all. Every project is bespoke. Treat the below as a rough idea, not a rate card. If your question isn't here, why not drop me a note: sarah@yourcreative.team

BRAND INNOVATION

What does a brand innovation consultant do for CPG and food brands?

Should I hire a fractional creative director or a full agency for brand development?

How do you build a brand that retailers actually want to stock?

What qualifications should a brand consultant have for food and beverage companies?

Can a freelance brand consultant handle global brand strategy or just local projects?

WORKSHOPS & CONCEPTS

What’s the difference between brand strategy and brand innovation?

What happens in a brand innovation workshop?

How do you develop new product ideas for FMCG brands?

Who does packaging concept design for food and drink brands?

STARTUPS & DIRECTION

How do startups build a brand that competes with big FMCG companies?

What is a fractional creative director and when do you need one?

Do you work with agencies as well as brands?

How much does a brand innovation consultant cost in the UK?

SCOPE & FIT

How long does it take to build a brand from scratch?

What categories do you specialise in?

Do you take on international clients or just UK?

How do I know if my brief is right for you?

Still got a question?

Ask Sarah over a coffee: sarah@yourcreative.team

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