Frequently Asked Questions
Everything people ask me about brand innovation, creative direction and building brands that win. Fair warning though: every client brings a different creative challenge, so none of this is one size fits all. Every project is bespoke. Treat the below as a rough idea, not a rate card. If your question isn't here, why not drop me a note: sarah@yourcreative.team
BRAND INNOVATION
01
What does a brand innovation consultant do for CPG and food brands?
02
Should I hire a fractional creative director or a full agency for brand development?
03
How do you build a brand that retailers actually want to stock?
04
What qualifications should a brand consultant have for food and beverage companies?
05
Can a freelance brand consultant handle global brand strategy or just local projects?
WORKSHOPS & CONCEPTS
06
What’s the difference between brand strategy and brand innovation?
07
What happens in a brand innovation workshop?
08
How do you develop new product ideas for FMCG brands?
09
Who does packaging concept design for food and drink brands?
STARTUPS & DIRECTION
10
How do startups build a brand that competes with big FMCG companies?
11
What is a fractional creative director and when do you need one?
12
Do you work with agencies as well as brands?
13
How much does a brand innovation consultant cost in the UK?
SCOPE & FIT
14
How long does it take to build a brand from scratch?
15
What categories do you specialise in?
16
Do you take on international clients or just UK?
17
How do I know if my brief is right for you?