We'd spent years telling clients how to build brands people love. How to find the white space. How to make something that connects. Sarrosi was the moment we stopped talking about it and actually did it. Two women. One big idea. No agency. No safety net. Just the knowledge, the instinct and an absolute refusal to make something boring. The product had to be everything the category wasn't. Natural, vegan, coconut-led, gorgeous to hold and even better to use. The packaging had to earn its place on a bathroom shelf. The brand had to make women feel seen and celebrated rather than embarrassed about something completely normal. We obsessed over every single detail because we knew exactly what good looked like and we weren't willing to settle for anything less. On Amazon our brand hit number #01 within the first 3 months. It was wild! And then TikTok happened. A video of my legs going viral with 1.5 million views was not something we had on the roadmap but that's the thing about a product that genuinely works. People share it. They evangelize. They tag their friends and say "this is the one." The TikTok shop took off. The reviews came flooding in. Women who tried it came back and bought it again and told everyone they knew. That is the best kind of marketing in the world and you cannot fake it.