Brands: Coca Cola Master Brand, Fanta, Sprite, Oasis, Adez, Signature Mixers, (Top Secret New Brand)

In 2021, myself and Co-Founder Rosie at Team Outrageous won Coca-Cola as a direct client. Which was, frankly, a dream. The work since then has taken us everywhere…. literally. Innovation pipeline projects, flying out to Atlanta headquarters, people strategy work for Fanta and Sprite, Halloween activations for Fanta, brand refreshes for some of their most loved heritage brands. Every brief different. Every project a new world to get under the skin of. The kind of client relationship where you never quite know what's coming next and that's exactly how you want it.

And then the brief that tops them all. Creating an entirely new brand for The Coca-Cola Company. Tapping into a genuine consumer opportunity, building something from nothing. Insight, naming, positioning, brand world, packaging, the whole thing. Under NDA so that's all we can say about that.

The Coca-Cola relationship didn't start in 2021 though. It started earlier, at Dragon Rouge, on one of those briefs that makes you remember why you got into this industry in the first place. The project was Coca-Cola Signature Mixers. The first time in the brand's history that they had innovated their liquid with co-creators. Four sophisticated blends, crafted with the world's leading mixologists, designed to open up the world of cocktail culture to a wider audience. We built the brand and identity from the ground up, going deep into the Coca-Cola archives and unearthing the original 1894 Hutchinson bottle as the design inspiration. Authentic craft, premium execution, a genuine piece of brand history made relevant for now. The beginning of a relationship that's never stopped delivering.