Recent articles have started to coin the term ‘unnovation’ as ‘the refusal to identify, create, embrace or adopt new ideas, leading to the unnecessary and un-timely end to a business’ However, if this is the noun for ‘not innovating’, what is the noun for innovating badly? Here is what I think...
1. The action or process of unnovating
2. A new idea, device, or method that does not serve a purpose and provides no benefits to the planet and civilization
3. The act or process of introducing bad ideas, devices, or methods“That is really unnovative; it serves no purpose both functionally and aesthetically.”
Here are some examples...